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01. VISION: be the most effective, world-class model for positive youth development (i.e. ages 10-24).

02. MISSION: utilize the unifying, and edifying power of nature, sports and entertainment to assist underserved/underprivileged/marginalized/disadvantaged youth ‐ in international border communities ‐ secure and sustain peace, love, and success as Positive Productive Citizens℠.

03. VALUES: Fitness, Civility, Constructivism, Innovation, Social Responsibility + Justice, as well as, Grace.

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